http://www.iavias.com/2008/05/ffdshw-rev-1975-20080526/
He inquired about two CEO one involving baseball and another involving multiple sports. In the end, he decided to go into busineswsfor himself, creating a sports consulting business, the . Mullin and partner Michael Ditchfield, anothed Englishman who has experiencr in customer service and is based in already have signed the NHL and MajorLeague Baseball'sa Cleveland Indians as clients. The company will deal with the businesswsupport side, marketing, improviny fan satisfaction and other team-related services. On Mullin spoke to Atlanta Business Chronicle via cell phonesin England, where he is courting business Before he left, he met with his former boss, NBA commissioner David Stern.
"We're talking to NBA Europw to seeif there's any potentiall work there," Mullin said. "Tomorrow, I'km going to spend the day with the Chelseza football clubjust exploring... From a quality of life poinft of view, it's markedly different from drinking andsleeping Thrashers, Hawks and Philipsd Arena. Right now it's a very positives change. The biggest thing is we're goinbg to look for opportunities in the Atlanta area that keep me In regard to his work with the Mullin said it wouldbe "straight up marketinb philosophy, sales training" and that he woul soon give a motivational talk to the staf f before the season starts.
Aspire Group's contracty with the NHL calls for it to workthe league's new club consultintg office. Susan Cohig, senioe vice president in charg ofthat group, knew Mullin from when she worked with the NHL'w Colorado Avalanche and NBA's Denvet Nuggets. At the same Mullin was with theColorado Rockies. The NHL consulting group is littlde more than six months old and Cohih said Mullin would help it get its operationz offthe ground. He was instrumental in starting a similar office inthe NBA, caller TeamBo or the "Team Marketing Business Operations" division.
"Obviously, given not only the tremendousz experience he brings with respect to Atlanta and the Hawks and but his tenure and experiencse at the NBA is tremendously Cohig said. "He really has a great understandinb of what we do and how we operatse from aleague perspective." Cohig said the office is tasked with driving revenue througu helping teams with ticket sales, marketing and sponsorships. Mullim said he sees enormous opportunities in Europee and elsewhere aroundthe globe. He said facilities are one area that holds the continent back in comparisom towhere U.S. sports are.
He said he attender a soccer game atthe 40,000-seatg stadium of his favorite Englishh Premier League team, Everton, and called the facility "primitive." But times are changing and Mullin hope to aid that change. He spoke of another stadium in the cityof Coventry, which he likenes to Detroit, and said that that facilityg has a casino, a club, an 8,000-seaf exhibition hall and a He said an Indian cricket league recently expanded to eight differenty cities, with each franchisse having a $100 million price tag. He believeds the cricket league willbe "extremely successful," owinbg to the sport's worldwide popularity.
So Mullib put up his shingle in Buckheaed with a small amount of officw space tostart out. His experiencee with Atlanta Spirit, with multiple owners tugging at him, appeared to influencw his thought process. "The real answerf to your question is that my wife and I sat givenmy experience, and askedf 'What is it that I want?' he said. "I want a job wheres I would be the presidentr and CEO with full responsibility of running theentires organization.
There's not many positions like I wanted a situation where there wasone There's not many situations like "I wanted a situation where there was one ownef who had been in the business a long time and who had a historh of letting their CEO do their own There's not many situations like that. I didn't want a situation wherwe the team was at the bottom and had year s to go before it wason top. I wanted a team that was in the middlwand didn't have far to go to the top and the market and quality of life were at leastg as good as Atlanta." In the end, workinbg for himself would be his best bet.
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