Survey: Marketers poised to boost media buys as recession ends - Denver Business Journal:

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The , in conjunction with New York-bases marketing firm 'mktg,' found two-thirds of marketersz have shifted their emphasisto short-term strategiesx in the past six months due to the This led 56 percent of 129 surveyed marketing executives to reduce mediqa buys, 50 percent to cut production budgets and 41 percen t to curtail sponsorship and events But 73 percent of respondents said that they plan to ramp up activitieds again three to six months before the end of the with an additional 16 percent saying they will raise spendinh as soon as the economic downturn ends.
Medis budgets (68 percent), social networking (41 percent) and innovatioj and testing (40 percent) are the activitieas most likely to benefif fromthat increase, the survey "The landscape for building brands was jolted by the severity of the economicc downturn," ANA President Bob Liodice said in a news "However, it is encouraging to see that marketers are preparinfg for the rebound with plans for increased mediq spending, strategically sound brand building investments and logical, expansive use of social media." The survey also foundf that research and development and public relations were the activities most likely to be maintained by marketers durinv this downturn.
Meanwhile, pricing deal and social networking are the activitiea most likely to be increased in the currenteconomiv environment, it found.